The last few years have seen a major spike in the use of the social media site Facebook. As of August, 2013, the social media platform is host to over 1.2 billion users worldwide, while as of October, 2013, nearly 65 percent of all American adults make use of it. The increased presence of people on this social media platform presents an exciting opportunity for businesses to draw in potential customers.
One way for a business owner like you to do that is by holding contests meant not just to attract those unfamiliar with your products and services, but to retain loyal clients. An article by Emeric Ernoult for the Social Media Examiner provides some handy Facebook contest ideas and tips you’ll do well to remember:
#1: Sweepstakes Campaigns
[…] The pros: Sweepstakes are easy for the Page admin to set up and easy for participants to use. An excellent choice to engage your existing fan base and recruit new fans. The entry process is generally fast, which helps you to convert a higher percentage of participants and get more fans through the process quickly.
The cons: The user experience is a non-event. And they aren’t always as fun as some other promotion formats, so your participants’ experiences may not make an impression for your brand. A sweepstakes contest is not good for leveraging viral reach through share, invite buttons and any other of Facebook’s automatic sharing options.
There are also instant-win contests, wherein participants can find out immediately if they’ve won a prize. You can do this by determining a specific time and awarding the prize to the user/s who registered as close as possible to it. A simpler method is to award prizes to the first handful of users who register for the contest. On the downside, you may not get as many people increasing brand awareness as you’d like.
A fun and easy contest type to administer would be the photo contest. As the name suggests, you will encourage participants to post photos of your products (or themselves with your products) and allow others to vote on the winning entry. While conducting a photo contest may prove time-consuming, this type of contest encourages user participation and a high potential to go viral.
Now that you’ve read on a few good contest types, maybe you now have a nice contest idea of your own. To make things easier for you, it might be best to make use of contest software from companies like Skild. Such software will be more than capable of bringing your idea to life, and thus ensure maximum enjoyment of all the participants.
(Article Information and Image from How to Choose the Right Type of Facebook Contest, The Social Media Examiner, July 1, 2013)