The proliferation of social media means that many people have an account on some major site, most notably Facebook at over 1.2 billion users worldwide. It’s no surprise, then, that businessmen like you would want to use social media and contests to increase awareness of your products and services. A good way to start a social media contest is by laying down the mechanics with the aid of reliable contest software, but how will you distinguish the average contest software from the truly excellent?
An article by Jim Belosic for the Social Media Examiner gives pointers on what contest administrators should look for in a contest software:
- The app should be flexible. If it’s not customizable, the app might not give you the results you’re after.
- The price should be right. There are third-party apps that are free and there are some that can cost thousands of dollars a month. Obviously using an app that’s low-cost or free reduces your risk if the contest doesn’t deliver the results you’re after.
- The app should be embeddable or have “Anywhere” capabilities. Many third-party apps only work on Facebook. Look for one that allows you to install the contest on your website, too.
- The app must have mobile capabilities. Why? Because according to Facebook’s 2012 Second Quarter Report, 543 million of its most active users access Facebook from a mobile device. That’s an increase of 67% over last year! Why not make it easy for mobile Facebookers to get to your contest?
Dependable award software and contest management systems from companies like Skild will be advantageous for any contests your business may hold. For one, they are highly-customizable and will surely breathe life into any unique contest ideas you may have. If you expect to hold more than one contest throughout the year, they can easily replicate the mechanics you laid down before and use them again. Perhaps best of all, using contest software will lower stress on your end and free up time that you can use for more important things – like actually tending to your business.
Laying down the groundwork for a contest all by yourself is well and good, but it’s far better to make things easier with contest software. Keep the above advice and advantages in mind, and you’ll be sure to keep your participants coming back for more. That satisfaction inspires word-of-mouth marketing and result in even more customers, which is great for any business.
(Article Information and Image from 9 Tips for Running Successful Facebook Contests, Social Media Examiner, August 27, 2012)