On August 27, 2013, Facebook announced that it has changed its terms for business pages to allow them to create and manage business competitions and promotions easily from their timelines. This was a major turnaround, considering that the very points that Facebook used to prohibit on business page walls (the previous term for what is now known as a timeline) are now enabled. Andrea Vahl presents the new guidelines for launching Facebook contests and promotions in an article for the Social Media Examiner:
Per Facebook, businesses can now:
- Collect entries by having users post on the page or comment/like a page post
- Collect entries by having users message the page
- Utilize likes as a voting mechanism
Now businesses with a Facebook page have a lot more options and can run a contest very quickly and easily by posting text or a photo and asking people to comment and/or like it.
The article also lists the other rules and guidelines from Facebook. The first is that businesses that opt to create or administer a business contest or promotion through Facebook are solely responsible for the legality of all aspects of the promo or competition. The competition rules, eligibility requirements, and the contest process and prizes must all comply with government regulations.
Secondly, all participants of a promotion should release Facebook from involvement in the event. The promotion should also carry an acknowledgment that it is neither associated with, nor endorsed, managed or sponsored by Facebook itself. Thirdly, promotions and contests are only allowed to be administered through pages or through apps within Facebook, not through the personal timelines of people managing the contests.
Finally, Facebook reiterates that it will not administer the promotions or contests launched through its platform. Thus, businesses can use the platform at their own risk, but cannot hold Facebook liable for any negative results arising from such a decision.
Beyond Facebook, contest organizers can opt to solicit the services of experienced competition management software developers like Skild, which can assist them in running complex contests. Companies, such as Skild, have developed a reliable and effective contest management software for online competitions that take into account every stage of the contest process. If you’re a bit lost on how to professionally administer your contest to achieve a high level of success, don’t hesitate to approach competition solution providers.
(Article Information and Image from New Facebook Contest and Promotion Rules: What You Need to Know, Social Media Examiner, September 9, 2013)