Protect Data with a Good Contest Platform: Third-Party Ads Not Welcome

The creator of the hit app game Angry Birds, along with its 30 million players, has a reason to be angry. Even mobile gamers are no longer safe from prying eyes.

Some of the reports leaked by famous whistleblower Edward Snowden point to user data being sent to intelligence agencies around the world via mobile apps, Angry Birds among them. The creator of the game, Rovio Entertainment, denied working with intelligence agencies, claiming that access may have been possible through third-party ad networks.

Industry News

In light of this, Rovio stated that it would reexamine its partnerships with various third-party ad agencies. It would also scrutinize the kind of information these agencies collect.

Third-party ads are a major source of revenue for websites, especially those providing free content. Advertising agencies pay the website a certain amount every time their banners get clicked (usually $1 to $5 for every 1,000 clicks). Given the issue of privacy in the news article, can websites do away with third-party ads?

For business websites, they may not operate without the ads’ return on investment. However, a Web-based contest platform isn’t designed to earn; at least, not directly.

Given that participants will be registering via the contest website, it’s crucial that nothing bad happens to the data received. Names, addresses, and contact details—among others—must be protected from any form of privacy intrusion, whether by a hacker or intelligence agency. Any contest website can make do without third-party advertising.

With a secure online contest platform like Skild, contest data is yours and yours alone. You can be confident telling participants that their data is safe and sound in a secure platform, which means peace of mind for both you and the contestants. You can even make sure that the platform itself does not to appear in the contest website.

Third-party tracking, for most people, is frowned upon. A 2011 study showed that 85 percent of Internet users don’t want third-party ad targeting.

(Article information from “Rovio Denies Providing Angry Birds User Data To The NSA, Points Finger At Third-Party Ad Networks,” TechCrunch, January 28, 2014)


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