There’s no denying the popularity of social media today. More than a billion people are active on the social media behemoth Facebook; meanwhile, other platforms such as Twitter, Google+, and MySpace have been on the rise this 2014.
It is due to the astonishing number of active subscribers to different social media platforms that businesses have been looking at these sites as opportunities for growth. One way of utilizing social media would be through contests. A Social Media Examiner article discloses tips on how to run successful business competitions online.
The first point of discussion would have to consider the end goal of the entire contest. The article points out that when businesses have figured out what they want to achieve out of these campaigns, they will accomplish a sense of direction and can lobby their efforts towards achieving that goal.
Secondly, it is important to consider the budget that the business has for the competition. Obviously, no one is going to join a contest that has a very affordable grand prize. The prize must be enticing enough to motivate the populace into participation.
Thirdly, it is important to plan ahead. The format of the competition must be simple yet engaging, the engagement model has to be memorable, and it is important to plan for the unplanned. These factors make business contest management sound like hard work, but there are solutions that can help even the confounded business owner.
There is online contest software and services available on the market that can help online contest managers conduct their competitions more smoothly. Services offered by organizations like Skild can reduce labor costs and help create a more effective campaign to turn any online contests towards success.
Businesses have a lot to gain from online competitions, so they should obtain all the help they can get to make sure that it will have a lasting impact on the companies’ future.
(Source: How to Run a Successful Social Media Contest, Social Media Examiner)