Starting an Online Contest is a Great Way to Raise Brand Awareness

Japanese console and arcade giant Capcom recently announced a design contest encouraging fans to develop weapons that will be used in the game Monster Hunter 4 Ultimate. Nintendo Life provides the details of the online contest in a recent post:

Weapon Design

Following on from a successful contest previously held for the release of Monster Hunter Tri back in 2009, Capcom has once again asked hunters to show their artistic side and design a weapon for the upcoming Monster Hunter 4 Ultimate. The winning designs will be featured in-game, so you can look forward to potentially seeing your creation carve up a mighty Rathian.

To enter, your design must be based off one of the 14 weapon classes available, including both new additions to the series — the Insect Glaive and Charge Blade. You’ll need a name and illustration, and can provide an optional description up to 100 words to help contextualize your overall vision.

Two winners will be picked; one from North/South America and one from Europe, so make sure you label those submissions accordingly with your country of origin.

Why do companies create contests like these? Above all else, it’s a way for them to get consumers significantly involved in their brand. Contests are an ideal way for businesses to find their most ‘rabid’ fans and make them even bigger fans who will engage even more fans. This is possible because a consumer hoping to win a contest will pay more attention to everything the company releases, discuss it with their friends, and mention it online.

These days, customers want a personal involvement in the brands they care about. What better way to do that than to let them have their say in what you sell? A contest gives them that opportunity. Aside from that, contests are a great way to tap into ideas that you might never have thought of on your own, which is the case with Capcom’s Weapon Design Contest. Truly, contests are a win-win situation for a company looking to raise awareness for its brand.

Interested in running an online contest for your company? Online contest management experts like Skild will be able to help you.

(Source: Capcom is Holding a Weapon Design Contest for Monster Hunter 4 Ultimate, Nintendo Life, Apr. 7, 2014)

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