Many nonprofit organizations these days find that the best way to attract more people to their cause is to engage them online. The National Wildlife Federation is doing just that with their 44th Annual National Wildlife Photo Contest, an online competition where people can vote on nature photos taken by photographers aged 13 and up. One such contestant is Cindy Maxon of Sebring, Florida, whose photo entries were featured in Highlands Today.
While similar competitions held at live venues still draw lots of participants and spectators, online contests offer more unique benefits. In a nutshell, online contests allow anyone from anywhere to participate at any time. Unfortunately, the greater level of accessibility also poses a challenge to contest organizers who have to exert more time and effort to keep track of all entries and votes in real time. It’s a good thing, then, that a competition management platform provider like Skild Inc. offers custom online contest software that streamlines these tasks, thereby allowing organizers to focus on picking the winners. Such a software also makes it easier for the organizers to promote their event and get desirable results in the process.
The number of internet users in the world has reached 3 billion as of May 2014, a figure that once again proves the viability of online contests. That said, online contests often cater to niche groups of people rather than casual audiences. For this reason, contest organizers should hone in on their target audiences first by launching a marketing campaign through email, blogs, and social media.
Social networks are especially useful because the data they produce allows online contest management programs to gather accurate metrics about the event. For example, Skild’s contest software integrates with Google Analytics to provide organizers with reliable, up-to-date numbers about the level of participation a contest has generated.
Optimum data accuracy is always a good thing since it gives organizers a clearer picture of a contest’s success and level of engagement. Nonprofits like the National Wildlife Federation, for example, find empirical evidence useful because their contests are typically open to anyone, which can make logistical issues rather taxing. Answers to certain issues, like which pictures attract a certain age group, can also net organizers some valuable information.
Ultimately, contest organizers who need an extra hand in setting up and managing any online competition would do well to use the right platform.
(Source: Nature lover needs votes for online photo contest, Highlands Today, July 11, 2014)