In a world where the camera phone has become an extension of most people’s hands, photo contests have become a very powerful marketing tactic for many businesses. Many companies have enjoyed using photo contests to build an audience, increase brand visibility, source beautiful user-generated content, and attract new brand advocates. If you’re looking for a good online contest idea to use, a photo contest could be the one you’re looking for.
A Forbes.com article by Jayson DeMers from earlier this year pretty accurately predicted that photo contests would be big in 2014. Here’s an excerpt from that article:
Contests that invite consumers to create videos or snap photos are feeding into something much greater than the desire to win a prize. Winning the grand prize not only earns them money or freebies, it also gives them a brief shot of fame. That fame also increases the number of followers they have on the site where the contest was posted.
Many businesses will begin 2014 with new plans to attract new customers and increase their online presence. Contests that encourage customers to create videos and share photos will be a big part of that for many businesses.
Now that the year is about to end, it doesn’t look like all the rage about photo contests has completely subsided—dozens of companies still use them with remarkable results. Thinking of using a photo contest for your next marketing campaign? Use the tips below to ensure its success:
Choose the right theme
You need to make it easy for your audience to join your contest, so when you’re deciding what type of photo contest to run, think of photos that your audience are likely to save on their computers and mobile devices. After all, it’s easier for people to share photos that are already available. Many people may also be excited to find an outlet to share their previously captured photos that they’re particularly proud of.
Make your contest fit your target audience
A photo contest has a much larger chance of success if your target audience includes artists, photographers, vacationers or scrapbookers. However, if your customers aren’t included in this list, creativity can still produce amazing results. Determine your target audience, and figure out a way to provoke their creativity.
Work with an experienced online contest marketing company
Online contest management firms, like Skild, Inc., have helped businesses of all sizes enjoy success in the online contests they launch. With their deep experience, you can have a photo contest campaign that delivers the results you want and proceeds with as little issues as possible.
(Source: How User-Generated Content Will Shape Marketing in 2014, Huffington Post, Jan. 2, 2014)