Video contests seem to be the newest way to engage online audiences. Companies everywhere have been encouraging its customer base to create content to showcase its products. The great thing about the idea of user-generated content is that the cost of production and market research is greatly decreased. Not only are you saving that money, but you’re also using the very market you’re trying to reach to brand itself. Another wonderful thing about online video contests is that a lot of non-profits are getting on board with the idea to raise money for their perspective charities and causes. And when it comes to needing to cut costs, the non-profit sector is always in need.
Currently, Kid Smartz, a program of the National Center for Missing and Exploited Children, is holding an amazing Video Dance Contest that will benefit the winner with a $10,000 award for their elementary school. The contest is open to grades K-5 students and ask them to put on their dancing shoes and learn about personal safety with the Kid Smartz remix of the 80’s classic, “The Safety Dance.” This program offers resources to help parents, caregivers, and teachers protect kids by teaching and practicing the 4 Rules of Personal Safety using tips, printable activities, quizzes articles, music, videos, and lots more. Four winners will be chosen from each of the four regions of the U.S. The deadline for voting will be March 16th, 2015. Official rules can be found on the Kid Smartz website www.kidsmartz.org.
Before you consider launching any sort of online competition, the need for a strong digital foundation is a must. Using an award software or competition management software like Skild, is imperative to a successful campaign or project. Nothing is worse for a user or contributor than to not be able to interact with a competition interface. Making the submission process as easy as possible should be the main focus when trying to garner quality submissions and content. The more participants that submit, the more traffic and awareness will increase. This is especially important when raising money for a charity or cause.