Business contests are a unique way to engage and retain customers

The power of marketing your product has never been more open-ended. The Internet is now replacing an arena that used to be dominated by print, TV and radio. “Why is that?” you may ask. Well, the best guess (if you can call it that) is the fact that the Internet allows the customer to be interactive in real-time. Rather than having to remember a phone number that’s posted in a publication or wait for that commercial to play again, you can now with the click of a button, be directly connected to a representative of the company you want to interact with.

Smart businesses understand that in order to really reach its customer, it must not wait for the customer to make the first move. Going the extra mile by launching creative campaigns to interact with the customer is one of the best ways to get a customer to stick with you.

Currently, the LEGO Company is joining forces with Steven Spielberg in creating a campaign to promote the upcoming release of the LEGO Jurassic World playthemes. The company is an open call to amateur movie makers to create an engaging and shareable 60 second Mini Movie with a 15 second trailer in hopes of winning the grand prize of $12,000.

Harnessing the power of video allows you to connect with your customer beyond just asking them to buy something. Running a business contest is also unique way to engage those customers that are already sold on your product. Involving your customer in business competitions will allow your company to go to the next level of retention.

Alongside customer retention, inspiring your current fan-base to be creative will save your business the expense of hiring a production company, while potentially causing your campaign to go viral. In many ways it’s takes the guessing out of the advertising process. Managing the process of customer created content is pretty easy, as companies like Skild provide easy to use software that helps you customize tons of variables that go along with most online competitions. Using software like Skild will help organize your competition and allow all of the content to be accessible in one place.


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