With so many online options these days, it’s sometimes hard to know which direction to go with your marketing budget. What’s going to be the best solution for your money? There’s also a possibility that maybe you don’t have any money, what do you do then? The good new is, is that there is a solution to all of theses questions and quandaries.
Assuming that you have a small budget and being that you’ve decided to go into business for yourself, it’s good to have a plan and follow up to see where your money is working. There are a lot of reasons marketing campaigns don’t fulfill the expectations of a business owner and here are a few.
Misunderstanding your target audience
The great thing about today’s accessibility to the Internet, you can inspire your current following to build your brand. Putting together an online contest to help you market your company is a great way to not spend a lot of extra cash that you might not have upfront. Using an online contest management software like Skild is the best way to keep your campaign on point. Allowing your customers to be a part of putting together a video or to assert their ideas about what could make your product or service better, will save you a lot of time and decrease the chance that you might misunderstand your target audience.
Losing the point of your message
By hosting whichever online contest you decide to launch, keeping your message on track is important. If you give prompts to those you are interacting with, be specific with exactly what you’re looking for. If you end up requesting your customer base create a logo or jingle, make sure they know to keep your message upfront. A lot of the competition process will serve your company by just being in the public eye, garnering you plenty of free advertising along the way. Offering a prize is also a great way keep the buzz buzzing until the end of the campaign. Skild competition software is a great resource to help keep your campaign organized and going in the right direction.
Source (Quality Logo Productions Resource Center)