The fact of the matter is that innovation and marketing are two things that can’t be ignored when it comes to running a successful business. That’s not to say that all of your products or services need to be necessarily innovative, but the way you market them has to be. The days of putting out a full-page ad in a local publication or buying airtime on a late night cable station are close to being over. Now is the age of engagement, practicing the art of give and take with your customers is imperative to keeping your business on their roster.
Creating feelings of inclusiveness are a lot stronger than we think. Keeping the attention of your customer is more important and harder to garner now, more than ever. Attention spans have shortened and the access your competitors have to your customers have increased in both frequency and angles. Staying regularly engaged on all media fronts is important to the lifespan of your company.
There are a lot of ways to keep customers loyal. Something as simple as going back and forth with them on social media is a great way to make them feel connected. Interacting with even the smallest remarks or comments on social media will make all the difference. How many times have we heard a customer complain about wanting to be in contact with a real person? Sure, social media isn’t exactly a human voice on the other end of the line, but it does allow you to go beyond an automated response.
Creating some sort of online competition for your customers is another creative way to get them involved with your company, just beyond being a person who purchases stuff. Launching a logo contest or a video contest are good ways to get a lot of eyes on your business.
The key to having an effective marketing campaign is to employ a reputable competition management system. Competition management software like Skild, will help you keep any and all innovative contest ideas organized and running smoothly. The importance of competition management is imperative to the success of any marketing effort.
Innovation vs. Marketing: Balancing The Two Key Elements Of Business Success – Forbes.com