A simple innovation contest can spark a new interest in your product

Inspiration is a funny thing. Some people are able to live every moment of their lives, floating in the bliss of complete motivation and inspiration; and then there are the rest of us. Sometimes it takes a specific kind of motivation to get our brains pointed towards creative thinking. Getting caught up in the routine of daily work tasks sometimes limits the amount of time we have to think of innovative ideas. That’s why it’s important to try and compartmentalize those tasks and set aside time to dedicate to thoughts on innovation and creativity. The one thing you can count on is that business is always changing, so making sure you’re not caught off guard by a technological advance or opportunity to adapt to the market is important.

innovation contest

If you’re in the position to inspire a team, the best thing you can do is be transparent and fair. Contributing to morale in a positive way ensures that both productivity and inspiration are more likely to increase. Acknowledging hard work is the best way to get the best out of your employees and team. Sure, sometimes there’s a need to rule with an iron fist if things get out of control, but if creativity and innovation are your goals, keeping things positive in the office will benefit you much more. Also letting your employees know how the company is doing financially will build a culture of ownership and accountability.

Greg Schott, CEO of integration software company MuleSoft, believes that this level of transparency “creates focus and fosters a culture of personal and team accountability.”

Inspiring employees is important, but also reaching out to your existing customer base will help with your company’s creative arm as well. Not only will it give them an opportunity to engage with your company, but it also allows you to do a temperature check on the market you’re serving. Something as simple as an innovation contest can spark a new interest in your product. Asking them to do a video on how your product or service could be improved is a good place to start. Innovation contests are very popular with some bigger companies and work well on a local level as well.


5 Ways to Inspire Your Team Even If You Can’t Afford Fancy Perks – July 23, 2015 – Entrepreneur.com


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