The National Association of Broadcasters (NAB) describes itself as “the voice for the nation’s radio and television broadcasters” and “the premier trade association” for the industry. The organization provides value to its members through advocacy, education, and innovation. It’s the innovation piece that drives its newly launched, Skild-powered PILOT competition platform.
The contest, designed to help “navigate broadcasting’s future,” poses the question, “How might local television and radio broadcasters engage their communities with next generation content on any device, whether big, small, or moving?” This could include TV, radio, tablets, smartphones, computers, wearables, VR devices, gaming systems, etc. Participants must provide creative answers to that question in the form of ideas, strategies, and solutions that will help define the future of broadcasting.
NAB stresses that ideas submitted through the competition software must explain how the content and technology will work together to engage people. And the idea must demonstrate:
- Desirability: What is the value to the audience and to broadcasters?
- Viability: How could the idea generate revenue?
- Feasibility: What is required to make the idea a reality?
- Originality: What makes the idea novel?
To get the creative juices flowing, the contest site gives these examples of technology/content combinations that would have made excellent entries:
Vine – Its short time constraints and high shareability have resulted in interesting content.
Amazon Echo – While the voice recognition in Alexa wasn’t new, the kinds of content and services it can provide make it a unique offering.
Snapchat – The idea of images that were only available for a brief time was a huge draw when Snapchat first hit the market.
Pokémon Go – The attention this augmented reality technology has generated is unprecedented.
Serial – This podcast put a new spin on an old form of entertainment (storytelling) and won a Peabody Award in the process.
What’s at Stake?
The PILOT Innovation Challenge will award:
First Place: $20,000
Second Place: $15,000
Third Place: $10,000
The top three winners will also present their ideas at NAB Futures and be featured at NAB Show NY, receive a mentorship from the broadcast industry, and be displayed at the Futures Park booth at 2017 NAB Show.
Plus, anyone who submits an entry will receive a free Core Package registration for NAB Show New York and an Exhibits Pass registration for NAB Show.
Submissions are open through September 23, 2016.